A slow website = lost customers

Slow-loading websites will harm conversions due to providing a poor customer experience.

In fact, Google now penalizes sites that are slow because they result in poor user experience, which Google wants to avoid promoting.

Page load speed is now considered the most important aspect of all websites. Extensive research has shown that slow speed results in lost customers, less sales, less leads, less conversions, and less engagement on your site. If you think page speed doesn’t matter or concern you, think again.

Consider the following statistics:

• Mobile websites that take more than 3 seconds to load have a 53% bounce rate, meaning more than half of all visitors leave without going past the first page.
• 79% of customers who are dissatisfied with site performance are less likely to buy from you again.
• For every additional second a site takes to load, there is a 12% drop in conversion rate.

To ensure your website is not penalized by Google and to provide a great user experience, it’s essential to prioritize fast page load speeds.

Keep in mind that a fast-loading website doesn’t have to be plain and simple; even graphically rich and interactive sites can load quickly if built well.